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About Mark Deavall


Mark Deavall is the founder of and has been the managing director of Merit Business Institute for the past three decades.  

What makes Mark a valuable asset to his clients, is his extensive knowledge and understanding across different industries, including best strategy, industry culture - right down to product knowledge. Mark's clients regularly express their surprise and gratitude for his knowledge of and insights into their specific industries and unique challenges, which, coming from an "outsider" brings new perspectives and solutions that they could not have discovered from "insider" perspective.

Mark is passionate about management. In fact Mark believes that a manager’s chief responsibility is to create an environment in which people want to perform. When people want to perform, motivation, high morale and productivity are the natural results. Management problems reduce significantly and the management function becomes so much easier and more pleasurable.

Mark's passion for management is fuelled by the fact that there exists a direct relationship between effective management and high profit, which is why organisations are in business after all.

Mark has the same belief about his other passion - Sales. "Sales professionals have to create an environment in which customers want to buy and remain loyal, without playing the "lowest price" game, which is just an excuse for lazy salesmanship".

Having over 28 years of experience in the science, art and psychology of management and sales, Mark applies this experience and knowledge to each client’s challenges in order to create relevant solutions. Mark is able to both communicate and implement solutions, enabling clients to become more profitable by involving people and technology within a clear business strategy. The cost of labour is one of the highest expenses that a company has to carry. Therefore it stands to reason that this cost has to be managed very carefully in order to ensure an acceptable return on investment. 

Mark has consulted to major corporations in South Africa, including the Bidvest Group, Innovation Group, Nampak, Lafarge, DHL Express and Supply Chain, Adapt IT, Danone Southern Africa and Italtile regarding the productive management of staff. 


Client feedback

Anton Combrink, Lafarge Industries South Africa

“This letter is to confirm that Lafarge Industries South Africa (Pty) Ltd. has had the pleasure of working with Mark Deavall since 2000. We have done many training sessions together and have been completely satisfied.

We have no hesitation recommending Merit Business Institute and Mark Deavall for any training activity.” 

Allen Duncan, CEO, Golden Macadamias

“Our company has attended some of Mark Deavall's courses and found them to be very good. They are very compact and cover the subject well using time very efficiently. All the staff who have attended the courses have found them to be very informative and I can recommended Mark to other companies”

Anniki Malau, Airports Company
Anniki hired Mark as a Business Consultant in 2009

“This recommendation is related to Mark’s Consulting role around Performance Management training and advice. Mark is a people's person and is able to keep the audience entertained throughout presentations, give realistic examples and answers questions as generally as possible without giving out the wrong message.” 

Tumelo Mlangeni, Executive: Human Capital – Innovation Group 

“It is my pleasure to recommend the training services of Merit Business Institute to you. During the past year, our Learning and Development Department has worked directly with Mark Deavall, Managing Director of Merit Business Institute, on a intervention. The company offers top-notch quality, service and rates. Across the board, we are always pleased with their work. 

One project in particular, Leadership and Management Development proves their attention to detail and concern for quality. The Merit Business Institute team designed the Training Manuals, Facilitated and assessed the assignments and assessments. We believe that their creativity and knowledge of Leadership and Management strategies led to the success of our Innovation Groups Management Level employees to implement what they have been trained for. Please consider Merit Business Institute for all your corporate training needs.” 

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